Stepping into the family business can be both exciting and overwhelming. For many next-generation leaders, the biggest challenge isn’t just learning the business—it’s understanding their own purpose, role, and path forward. Without that clarity, it’s easy to feel uncertain, underutilized, or even disconnected from the enterprise they care about.

This 60-minute webinar explores how rising-generation family members can move from inclusion to true integration. We’ll talk about what it takes to build legitimacy in the eyes of colleagues and relatives, how to align personal goals with business needs, and why intentional role design is key to long-term success.

Together, we’ll cover:

  • Clarity of role – how defining “why you’re here” shapes confidence and contribution.
  • Role design that matters – what makes a role meaningful, whether it’s a first internship or a long-term leadership position.
  • Pathways to credibility – strategies like rotations, mentorship, and outside experience that help next-gens earn trust.
  • Lasting impact – how to ensure your work connects to the business’s goals and strengthens family relationships.

The session includes 45 minutes of practical insights drawn from our consulting work with multigenerational family enterprises, followed by 15 minutes of open Q&A to address your questions directly.

Whether you’re a next-gen entering the family business, a parent preparing for transition, or an advisor supporting rising leaders, this webinar will help you think more intentionally about how purpose and role come together to create enduring success.

Can’t make it live? All registrants will receive a link to view the recording after the program.