Kristi Daeda

Kristi is the president and CEO of The Family Business Consulting Group, where she leads the firm’s mission to help multi-generational family enterprises build strong enterprises and strong families through clarity of vision, aligned energies, and effective family engagement.

As CEO, Kristi is building on more than thirty years of firm excellence, leading FBCG through significant growth and organizational evolution to better serve both valued client families and the talented consultants who deliver that work. She believes deeply that family businesses represent the best form of entrepreneurship: ventures grounded in values, community, and the kind of patient capital that creates lasting impact across generations.

Kristi has stewarded and evolved a client philosophy across FBCG that centers on helping families build their own unique vision and voice. Rather than prescribing solutions, the firm believes families are most successful when they create momentum together — developing the clarity and alignment they need to move confidently into their shared future. This philosophy shapes how FBCG consultants work: listening carefully, asking the right questions, and helping families discover what success means to them, both financially and in the relationships and legacy they’re building together.

As CEO, Kristi is deeply committed to strengthening FBCG’s close-knit, supportive culture where talented professionals benefit from the firm’s resources and knowledge, and where service to each other is as important as service to clients. Her vision is a place where experienced advisors find generosity, collaboration, and the opportunity to grow their knowledge and impact throughout their careers. She is also a member of FBCG’s ownership team and serves on its board of directors. 

In addition to her work at FBCG, Kristi serves as Dean of Family Business at the Purposeful Planning Institute (PPI), where multidisciplinary advisors collaborate on frameworks and knowledge to inspire flourishing lives and enduring legacies. She is a member of the Family Firm Institute and has contributed to its publication, The Practitioner. She has served on steering committees for the Family Wealth Alliance and the Private Directors Association’s national board, and is a member of the Chicago chapter of the International Women’s Forum.

Kristi’s articles have appeared in Crain’s Chicago Business, Forbes, Entrepreneur, and Family Business Magazine. She is a frequent speaker and writer on themes of family business, governance, leadership, culture, and the “Family Advantage” — the unique competitive edge that comes from an aligned, committed ownership group with shared values and a long-term perspective.

Prior to her work at FBCG, Kristi served on the leadership team of a family-owned ecommerce business heading merchandising, marketing, and technology. Her previous management experiences include roles in insurance and hospitality, with a focus on leadership and people development. She also served as an independent consultant and coach to senior executives.