Helping Family Businesses
Prosper Across Generations®


Wendy Sage-Hayward

Senior Consultant

Contact Wendy:

P. 604.803.7420



Wendy is a senior consultant at the Family Business Consulting Group, working closely with business leaders, family firms, and boards. She brings deep knowledge and perspective to global clients across sectors, facilitating meaningful conversations with multi-generational families on governance, firm continuity, leadership, next generation preparation, and conflict resolution. She is especially adept at establishing integrated governance structures for the family, business, and ownership, to promote alignment, communication, and harmony within and across these constituencies.

She is a partner and board director of a U.S. family firm over 130 years old, helping to lead approximately 50 cousin partners from the third through sixth generations. Her background and experience with her own family enterprise motivated Wendy to dedicate her career to the needs of family enterprises as a consultant, educator, author, and adjudicator.

As an educator, Wendy is an adjunct professor at the University of British Columbia’s Sauder School of Business, where she leads programs for business families and their advisors in the Business Families Centre. Previously, she taught board dynamics in the Director’s Education Program for the Institute of Corporate Directors at the University of Toronto’s Rotman School of Management.

Wendy is co-author of the book Human Resources in Family Business: Maximizing the Power of Your People, a definitive work on family firm HR strategies and tactics. A sought-after speaker, she has presented on a range of family business topics at North American conferences including the CAFÉ Symposium, Transitions East, Business Transitions Forum, and the Canadian Bar Association of BC. 

Wendy is a member of the Family Enterprise Xchange Foundation’s Leadership Council, which is focused on four key areas: Learning and Development, Family Enterprise Research, Global Family Enterprise Community and Global Advisor Community. She is also a Lead Instructor and Adjudicator for the Family Enterprise Xchange’s Advisor program, a role that ensures she brings a sense of objectivity and fairness to tricky issues at the intersection of family and business. 

She lives in Vancouver, British Columbia with her husband and two children.


  • Succession & Continuity Planning
  • Next Generation Development
  • Family & Business Governance
  • Communication & Conflict Resolution

Wendy has a Master’s Degree in Family Systems Counseling Psychology from the University of British Columbia and an Executive Master’s Degree in the Neuroscience of Leadership from the Neuroleadership Institute. Wendy is certified in Insights Discovery, the BarOn Emotional Quotient Inventory (EQ-i) and Ethical Fitness.

Family Business Advisors Articles:

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Blog Posts:

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Other Publications:

HR_in_the_Family_Business_Cover2Human Resources in the Family Business: Maximizing the Power of Your People
This book will help HR managers and founders/owners develop a formal process within the company and also provide insights from family firms on how to manage sensitive topics ranging from family member compensation; family member appraisal, etc., and serves as a guide to HR managers struggling to get a "seat at the table" in family firms.



  • Family Business Policies
  • Family Meetings, Sibling Teams, Inactive Shareholders: Tying it all Together
  • Foundations for the Next Generation of Leadership
  • Human Resources in the Family Business
  • Setting Family Employees Up for Success © The Family Business Consulting Group, Inc. All Rights Reserved.

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