Saving The World
Journalism was in Alexis Scott Reevesâ€™ blood. Her Grandfather founded The Atlanta Daily World in 1928 and was among the leading citizens of Auburn Avenue, the caldron of black entrepreneurship and epicenter of the civil rights movement. And granddaughter followed her legacy, helping to integrate the white press at the Cox familyâ€™s Atlanta Journal-Constitution, rising through reporting and editing jobs to become vice president of community affairs and then head of diversity for the entire $4.6 billion Cox empire.
In the meantime, the World had been run for over 60 years by her uncle, her grandfatherâ€™s successor. Circulation was down to a third of itâ€™s late 1960's peak. Seven other black-owned papers were carving up Atlantaâ€™s market. The Worldâ€™s offices were filled with history and historic technology.
It happened while she was teaching a Sunday school class. The lesson focused on the question: â€œWho am I, and what is Godâ€™s plan for me?â€ She became the student in her own class, feeling called to return to her familyâ€™s business, answering her cousinsâ€™ frequent pleas.
With her familyâ€™s support, she is leading a technological/managerial/journalistic revolution at the Atlanta World, while respecting the legacy and investing her own money. According to Atlanta Magazine, â€œher goals are to save her family business and to make a real difference in the community.â€ She also hopes to build on the legacy for her two sons.
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